3/30/08

NSB Friend Kush Arora In SF Weekly




Non Stop Bhangra friend Kush Arora was just featured in the SF Weekly! Big up's to our friend pushing the Asian sounds! Kush Arora have been playing his signature live set at the monthly party called Surya Dub, as well as a featured live performance across the US. If you have not seen him live yet, catch him dropping sets around the United States along side some of the freshest MC's in the world.

Check out
SF Weekly's article!


He is also featured on some hot bills coming up:
April 3rd, RECORDLABELRECORDS - Bottom of the HIll!


April 5th - Massive DubClash Party!
With NSB Vocalist - DJ Collage!!!!


Visit Kush Arora.com

INTERVIEW - KUSH ARORA

(Dave Sharmaji, Maneesh, Kush Arora, Jimmy Love)

Recently NSB's Jimmy Love caught up with busy boss
Kush Arora
for a quick interview about his music,
and his thoughts on
Bhangra and Asian music in the US...

JL::
Thanks for taking the time to do this! We have known each other for
some years now, and it has been wicked knowing you and watching
you turn into one of the bay areas most exciting underground
producers on the rise. Though you use elements of Bhangra in
your tracks, you have been pushing Bhangra and Dub to new and
exciting levels. Where is it that you want to take this sound,
and what has been pivotal to you for inspiration in creating
your unique blend of the two worlds?

KUSH::
Thanks for your kind words, it means alot coming from an exciting
DJ like yourself! First off, inspiration wise I grew up hearing Hindi
and Bhangra music on and off at home and in India or family functions.
So it is in my blood as an influence, but I wasn't big on the
sounds actually till I was a teenager, I kind of came to them in
a funky reverse way later on in my musicianship. I had been playing
drums since junior high and piano most of my life, doing punk rock,
industrial and experimental music, electronica and slowly grew into
Dancehall and dub quite heavily while in high school, started
producing beats as well. I was listening to artists like The Rootsman,
Muzlimgauze, and soon thereafter Bally Sagoo who were doing either
very Dancehall Reggae or Industrial music - but with cultural sounds
from each of their respected genres, Middle Eastern or Indian
drum sounds, Bally Sagoo was doing straight up Bhangra dub 15
years ago very literally. This shit shattered my worlds, and I would
occasionally hear dub plates or while in India or Punjabi functions,
that were bhangra reggae 2 step things, or just bashment type
music and it really had a big influence on me. But again, i really
didn't feel like just imitating it, i felt like there was a very
large amount of room left for experimentation with punjabi music
outside of hip hop and reggae , especially since so much of it is
commercial. It kind of blended naturally into my music and has come
to be more literal of a combination than it was a few years ago,
where i was making it much more abstract and out there sounds,
now I have felt like i can filter that into more conventional
but still super charged underground vibe type versions of Bhangra
and dub. As of recently however I have been doing much less of
it and trying to bury it in different forms of songs and styles,
so who knows what may be next other than more instrumental music -
and less vocal stuff for a bit.

JL::
It has been fun watching you grow in the bay area as an artist,
and seeing your production skills sky rocket in what seems like
a blink of an eye. What would your advise be to new producers
trying to learn how to make cutting edge music for both the end
track as well as being able to translate the track in a live
setting?

KUSH::
Well. I think i still have quite a bit of work to do in production
to be honest, it's a never ending battle and once you've gotten
one thing figured out, say, how to make the bass fatter or the
vocals less hissy, you've found 5 more things that now sound like
shit because you've improved something else in the mix! It is a
never ending battle of scales, time, patience most importantly,
and how much you are willing to do on your own production.
My advice is learn as much as you can yourself, definately don't
read crappy audio mix magazines and regurgitate all their
compression and settings on the plug in methods: just lock yourself
in a room, get down,experiment a lot and really try and hear your
music in a lot of places, not your room and studio only.

The success of a good producer is them honing their own original
style in a variety of formats, because originality is the key -
people and producer wannabes totally forget that alot. They're
constantly chasing production trends and sounds and shit from
other people, but they forget that, if they wanted people to do
the same to their music, the need to make something that is at
least SLIGHTLY distinct. Keep your head straight and don't get
sucked up in "industry" stuff, really just hang out with your
friends who you love and make good music, most important thing.
To translate your music into a live setting: lots of artists
like using Abelton live, i myself have used that and i usually use
Cubase and do dubbing. It's tough translating electronic music into
a live setting, without it being something kind of minimal
and basic like Techno.

You have to be very organized, and prepared for your stuff to
sound like shit in a bottle the first time you start hearing
it at clubs. After a few years of doing that, you'll pick up
on alot of do's and don'ts for club settings, and you'll learn
where in your show, people start enjoying themselves, or not
enjoying themselves. When you play live you have to keep in
mind the folks at hand, and learn to be flexible with that as
much as possible, it's very tough to do without doing generic
shit like looping jungle loops and twizzly synth sounds!

Be prepared for a challenge!

JL::
What would you say about the rise of the US Bhangra and
Asian scene, do we have something to offer that is not already
been done in the UK?

KUSH::
I think most incarnations of desi music have been done in the UK
already, but the vibe is really different quite a bit of the time,
I have to say. Here in the US i see a different flavor coming from
producers like Sub Swara, Dave Sharma, myself, which is a bit more
electronic at times and less hip hop/ or R&B influenced vibe.
I also see alot of artists doing more experimental and less teen
oriented desi music in the US, so i think truly there is alot of
difference in the offerings that the US has. More underground,
less commercial by numbers. There still are lots of and lots of
amazing underground producers in uk like Sukh Knight,
The Specialist, and Geiom of course.

JL::
We know you are still playing out in support of your recent
album which is killer, but what is next for Kush Arora?

KUSH::
A bunch of things coming up my friends: Finishing up tunes
with Dave Sharma and Dhruva from Sub Swara NYC, serious Desi
dubstep madness. Just cut a tune with Bongo Chilli in the UK
who has sung on stuff by The Bug, Rootsman, Rogue State, sort
of industrial metal dread bass type of thing. Working with
Reggae/Reggaeton vocalist Santero on some jatt Hip Hop Riddims
for his project. New Riddim with Vocalist Zulu which is total
Bhanga, Ragga, bizness, Dance Hall minimalism. Finishing 2
unreleased tracks from N4SA, "New Commers" and "No Response",
which are very thematic and dark bashment numbers.

I definitely am going in a more experimental direction lately,
I have started a new project with band mate KOSSAK from
RecordLabelRecords, called The Placebo Brothers which is very
intricate sound design based instrumental music, very different
from what "Brooklyn to SF" has to offer, much more for the head
and pretty melancholic music overall. Also I've been in the lab
constructing a new live setup in which i will be making and
tweaking beats live and switch from my old dub setup, into a
totally new, more fun wild dance floor type of thing
(since after all we're playing at dance clubs in sf these days!).

JL::
Keep posted here and see what Kush is up to in the near future..
I know he is working on a new live set as well, which he may
feature at an upcoming NSB event!

What Is Bhangra

SPIRIT OF BHANGRA
ABOUT NONSTOP BHANGRA WHAT IS BHANGRA

Bhangra is a beautiful form of expression that will engulf you in its spirit as soon as you experience it. It’s a celebration of life and is done with zest, enthusiasm, and energy. It is perhaps the most vigorous form of South Asian Dances. Bhangra originated in the fertile land of Punjab, India. Punjab means land of five waters (rivers); it is a Northwest region of the Indian Subcontinent, currently spread amongst Indian states of Punjab, Jammu & Kashmir, and parts of Himachal, Hariyana and Pakistani Punjab.

Though bhangra may have existed longer, its history can be traced as far back as 500 years. Bhangra was created among farmers while they worked in fields. Since its grounded in earth, its basic movements relate to farming activities like ploughing, sowing, and, harvesting. Traditionally performed to celebrate the harvest, Bhangra reflected the enthusiasm and appreciation shared among rural folk as they witnessed their hard labor bear fruit. Bhangra season concludes with Baisakhi, a festival that marks the arrival of the harvesting season. Baisakhi always falls on April 14th, and marks the beginning of the solar year and is therefore also celebrated as the New Year among Punjabi’s. Bhangra is truly one of the most joyous and celebratory forms of dancing. It is no longer done just among farmers and is now known as a folk dance of Punjab and can be seen at any happy/festive occasions and celebrations especially weddings.

The main instrument played during bhangra is a barrel size drum called the Dhol. Its strong bass beats are so contagious & can lure even the most dedicated of wallflowers onto the dance floor. Other instruments played during bhangra are a single string instrument called the tumbi, and a multi layered string instrument, somewhat similar to the violin called, sarangi. Some other small instruments used to add more sound, are sapera, supp, and chimta (clamps) and smaller drums such as the damru and dholki. Though traditional performances most often include many of these instruments, Dhol is still the most important and most common instrument used in Bhangra. Now, dhol beats are also often fused with other instruments such as flutes, tablas (a smaller Indian drum), and synthetic sounds.

The music is so vibrant and has almost an intoxicating effect on those listening as if some chemical gets released in their bodies when the dhol(drum) beats kick in; you can’t help but move your feet to the beat. It’s truly a beautiful thing to watch as it brings out the free spirit and un-inhibited emotions and allows people to move their bodies in a way that brings tremendous joy and release.

Bhangra music is well known in the UK as that’s where a large population of punjabi’s migrated. Over the last 10 to 15 years, it has gained more recognition in North America, as up and coming dj’s and producers have started playing this sound to a wider audience. Now Bhangra has become a synergistic blend of its traditional origins and contemporary musical styles ranging from Reggae, Hip-Hop, to Drum N Bass. Bhangra continues to reach the masses, emerging as a popular global sound.

BOOKING NON STOP BHANGRA

Non Stop Bhangra is a full group dedicated to bringing the high energy of Bhangra to any event. Booked as a whole, the collective consists of:
DJ'S - MC'S - DANCE TROUPE - DRUMMERS - VISUALS - PAINTER

Booking Agent: Trouble Worldwide Agency; Alexandra Casazza
alex (at) troubleworldwide.com

All Other Inquiries: Contact NSB manager Judy Tsang
judy(at)nonstopbhangra.com; 415-694-9080



GET BOOKED AT NON STOP BHANGRA

DJ Booking - Music Assistance:::::::::::::::::::::::::::::::::::::::::::::::::::
Contact Jimmy Love: jimmy(at)nonstopbhangra.com

All Other Inquiries::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Contact Vicki Virk & Suman Raj: vicki(at)nonstopbhangra.com; suman(at)nonstopbhangra.com






NSB AWARDS, PRESS & LOVE


AWARDS:::::::::::::::::::::::::::::::::::::::::::::::::::::

One of the most inspiring
Decade in Music: 10 years on the Bay Area Dance Floor
The Best of The Bay Issue, SF Bay Guardian, Dec. 2009

Independent Artist Award for Making a Global Impact
Indpendent Artists Week, Sept. 2009!

* Voted as one of 250 Things to do in SF before you Die!
7x7 Magazine- Jun. 2009

Best Bollywood Hotspot
Best of SF Nightlife- 7x7 Magazine, Jun. 2009

*Voted Best of 2008 Niche Dance Parties
"The Best, 08 Issue"- San Francisco Magazine, 2008

*Voted Runners up: Best Dance Company (Dholrhythms);
Best DJ (Jimmy Love); Best Party Producers (Non Stop Bhangra)
- Best of Bay Issue, SF Bay Guardian, 2008!

*Winner of 2007 Goldie(Guardian’s Outstanding Local Discovery Award)
- SF Bay Guardian, 2007!

*Voted Top 20 Favorite far-out dance floor destinations
- SF Bay Guardian, 2006!

*Voted Top 5 Global Events
- SF Bay Guardian, 2005!



IN THE PRESS::::::::::::::::::::::::::::::::::::::::::::::::

Top 5 Things to do in SF Bay Area
The New York Times, Feb. 2010

Bhangra in the Bay—Short Feature on NSB/Dholrhythms
Crosscurrents Radio Show, KALW, Jan. 2010


NSB Featured in India Currents Magazine, Dec. 2009

Bhangra in the Bay—Short Feature on Non Stop Bhangra
Aired on Chabot College TV, KCTH-Channel 27, Oct. 2009

Bhangra Comes to The Mission
Mission Loc@l, May, 2009

Dhol Di Awaz-Story on Bhangra
Spark TV Show, KQED SF, Apr. 2009


NSB Featured on SF Station TV, Mar. 2009

Short Story on Vicki Virk, Project on Immigration
U.C Berkeley Graduate School of Journalism
Produced by Majo Calderon, April 2009!

NSB included in a feature on Bhangra
Conscious Dancer Magazine, Nov. 2008!


"Lets Bhangra" --Vicki Virk chats with Michael Krasny about Bhangra and its influence on the local dance scene. Listen to the interview.
--KQED NATIONAL PUBLIC RADIO SHOW "FORUM" WITH MICHAEL KRASNY--

“Global grooves rarely taste as good as what you will find at Non Stop Bhangra. A night unlike any other & A treat for the eyes and ears, NSB will take your body and soul to whole new realms.”
--NITEVIBE--


“Didn't those festivities in "Monsoon Wedding" seem like the best party in the world? Attending the recent "Nonstop Bhangra" at San Francisco's Rickshaw Stop felt as if you'd been invited to just such a celebration.”
--SAN FRANCISCO CHRONICLE--


“What’s bringing urban club kids and middle-aged Indian immigrants together onto sweaty dance floors, gleefully stomping their feet and raising their arms in unison? At the aptly named Nonstop Bhangra party at San Francisco’s Rickshaw Stop, DJs alternate classic with cutting-edge tracks, while guest musicians join in on the dhol drums and other classic Indian instruments. There, 20-something indie rockers learn traditional dance moves and play air sitar alongside die-hards from the South Bay nostalgic for home.”
--SAN FRANCISCO MAGAZINE--

“NonStop Bhangra delivers the whole Punjabi enchilada to the heart of mini-mono scensterdom, Rickshaw Stop. Professional dance performances, lessons for beginners, live painting and drumming, superduper psychedelic visuals, and the fabulous, mini-multicultural sight of people shaking their bangles in glee — what's better?”
–SAN FRANCISCO BAY GUARDIAN--

"Border-Boundless Night"; an amazing option for those looking to mix their dance with a cocktail and actually learn something in the process"
--SAN FRANCISCO WEEKLY--

"Catch the celebratory spirit of NonStop Bhangra. Originally a lively dance of Punjabi farmers celebrating the harvest, the vigorous drum-driven dance is now accented by jingling jewelery and face-swallowing smiles."
--FLAVORPILL--

“Over the course of the past three years, the monthly Non-Stop Bhangra club night has drawn to the Rickshaw Stop's dance floor hundreds of often barefoot revelers eager to lose themselves in the rum-tum-tum of the deep dhol drums, the rippling chimta claps, and the spiky electronic accouterments that make up the unique and funky, Punjabi-by-way-of-London Bhangra sound.”
--SAN FRANCISCO BAY GUARDIAN--

YELP REVIEWS:::::::::::::::::::::::::::::::::::::::::::::::::
Some of our favorite reviews courtesy of yelp!

“A great great time, and definitely one of the best and most unique in SFC.”

“Best dancing ever, and you don't even have to know the music.”

“Nonstop, booty-shaking, hip swaying fun!”

“Even wallflowers like me come peeling off the sides and bouncing into the middle of the floor.”

“There's no pretention going on here, just pure unadulterated dancing and fun”

“I dare you to check out NSB if you haven't already. And be sure to show up early enough for the dance lesson. Life is too short not to experience this kind of joy.”

“The thing I find most cool about this event is its welcoming, unpretentious air and super diverse crowd.”

“I *know* I'm going to have a good time when I go. The only other sure happiness bet I know in the bay area is the sea otter tank at the Monterey Bay Aquarium and that's too far to drive on a regular basis.”

“I had an amazing time. I don't think I've ever stayed at the Rickshaw for so long before. The music rocks and absolutely everyone dances! The whole place is bangin. “

“Love the friendly, high energy vibe here. It's just a fun, good time.”

“The DJs are great. The music is infectious. if Vicki doesn't make you smile and dare to make a fool of yourself during the dance lesson, then there just might be something wrong with you. Like you need to loosen up, or go rediscover your inner child.”

“Non-Stop Bhangra is a big, hot melting pot.
Ingredients: Punjabis, Asians, Blacks, Caucasians, Latinos, Bhangra, Hip Hop, Mashups, Bollywood videos, Dhol drumming, Dance performances, Dance lesson, Saris, Jeans, Sweat, Bliss. Directions: Add heat, mix, and enjoy.”

“Five stars all the way. Music here is so groovy it will get you up and dancing whether or not you have a buzz. The crowd here is very diverse and everyone seems to come here for only one thing, to have a really good time.”

“I am convinced that this is the best way to dance the night away, drunk or not.”

“I have never, ever in my whole entire life had so much fun at a club!”

“If you love to have a great time in a cultural context and whether or not you have any sense of rhythm, I highly suggest you experience Nonstop Bhangra.”

"Everyone who goes, regardless of age, gender, race, creed, weight, or rhythm, lets go of themselves completely, and becomes but a drip of perspiration in this sweltering, steamy sweatbox of a nightclub. It's a pretty sweet experience."




NON STOP BHANGRA GALLERY

Check out images from the past Non Stop Bhangra Nights!


NONSTOP BHANGRA(33)--MAR, 08


NONSTOP BHANGRA(32)--FEB, 08


NONSTOP BHANGRA(31)--JAN, 08


NONSTOP BHANGRA(30)--NOV, 07


NONSTOP BHANGRA(29)--OCT, 07


NONSTOP BHANGRA(28)--SEPT, 07


NONSTOP BHANGRA(27)--AUG, 07


NONSTOP BHANGRA(26)--JUL, 07


NONSTOP BHANGRA(25)--JUN, 07


NONSTOP BHANGRA (24)--MAY, 07


NONSTOP BHANGRA(23)
--APR, 07


NONSTOP BHANGRA(22)--MAR, 07


NONSTOP BHANGRA(21)--FEB, 07


NONSTOP BHANGRA(20)--JAN, 07


NONSTOP BHANGRA(19)
--NOV, 06


NONSTOP BHANGRA(18)
--OCT, 06


NONSTOP BHANGRA(17)
--SEP, 06


NONSTOP BHANGRA(16)
--AUG, 06


NONSTOP BHANGRA(15)
--JUL, 06


NONSTOP BHANGRA(14)
--JUN, 06


NONSTOP BHANGRA(13)--MAY, 06


NONSTOP BHANGRA(12)--APR, 06


NONSTOP BHANGRA(11)--MAR, 06


NONSTOP BHANGRA(10)--FEB, 06


NONSTOP BHANGRA(9)--JAN, 06


NONSTOP BHANGRA(8)--NOV, 05


NONSTOP BHANGRA(7)--OCT, 05


NONSTOP BHANGRA(6)--JUL, 05


NONSTOP BHANGRA(5)--JUN, 05


NONSTOP BHANGRA(4)--ARR, 05


NONSTOP BHANGRA(3)--MAR, 05


NONSTOP BHANGRA(1)--AUG, 04



THE VENUE